February 18, 2024

Stories Shape Culture

A while back, I received an email newsletter from Seth Godin discussing the significance of stories, particularly in marketing. As I read through it, two questions arose:

  1. What impact does good or bad storytelling have on culture?
  2. How can storytelling be utilized to foster a healthy culture?
In his email, Seth Godin explained that stories are basically the building blocks of our culture, but it's not always easy to understand their full impact: 

"Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring to Goldilocks and other ‘once upon a time’ moments. Because stories are the basic building block of culture, it’s difficult to see the nuance in this simple word." - Seth Godin

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